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About Roxy

When Quiksilver decided to launch a women’s collection in 1990, it was a brave move. The surf market has been volatile. Female surfers have not inspired most of the bad publicity and community that men have enjoyed for a long time, despite their achievements in and in the water.

But good ideas always require courage. The company sees the untapped female surfing market as a huge opportunity. It turns out that they are right.

Like everything in Quiksilver, Roxy was born underwater. It was originally a swimwear series, which debuted at the end of the summer of 1990 and quickly became a success. By the second year, Roxy’s sportswear collection was launched and booming, with sales exceeding $1 million. In 1992, the brand continued to expand through new denim collections and main snowwear products. The fact that Roxy is a collection of women provided by a real surfing brand also attracts retailers and girls. It is the first on the market, followed closely by other surfing brands.

By 1993, Roxy played an important role. The popular Roxy logo was born. This is a heart-shaped logo based on the recognizable Quiksilver logo. The brand’s popularity is as high as its employees. One afternoon in Hawaii, as legendary, Roxy’s crew sat on the beach and watched the surf when they came up with the idea of ​​making women’s surfboard shorts. Providing fit and flexibility while preserving femininity, ladies surf shorts are a revolutionary product that has changed the ladies surf market forever. This is also the perfect example that the Roxy brand originally set in Quiksilver’s 1990 annual report “Fun, Bold, Sporty, Bold and Elegance”. Shorts have become a big trend. Roxy and the accompanying female surfer suddenly became the next big thing.

1994 was another important milestone for Roxy. Lisa Andersen, the then ASP women’s world champion, became the first member of the Roxy team. Lisa has won three more world championships, and she has surpassed the popularity of the mass market. Many people consider her to be the most influential surfer in the history of female surfing, and her contribution to the Roxy brand and team continues to play an important role in Roxy’s success. Under her leadership, the board rider team has grown into the most respected and accomplished professional team in women’s surfing. The current team members include Megan Abbo, Chelsea Georgeson, Veronica Kay, Cassia Meder, Clavalviet, surfing genius Carissa Moore and world champion Sofia Mulanović.

The Roxy brand professional event is a natural progression of team sponsorship, so the first annual Quiksilver / Roxy women’s professional surfing event was born. It was held at Sunset Beach on the north shore of Oahu in the winter of 1995. Ten years later, Roxy Pro Hawaii continues to be one of the most prestigious and exciting ASP World Surfing Championships of the year.

The success of this event has led to other Roxy competitions such as: Roxy Prophysie, Roxy Pro Gold Coast (Australia), Roxy Jam UK, all ASP World Championship Tour events. Roxy Pro Women’s Surfing Festival (Australia), one of the largest qualifying series on the circuit. And a series of amateur surfing competitions for young surfers from all over the world. With such a large event sponsor and an expanding team, Roxy is proud to be the world’s largest female surfing corporate sponsor.

As Roxy has become more and more popular, its product line and audience have also grown. Accessories and glasses were added in 1995. In the second year, Roxy Girl, a series of shoes, watches and girls for girls from 7 to 16 years old, was launched. Roxy made her debut at the Girls Rules Show at New York Fashion Week in 1996. In the same year, the brand was nominated for the “California Rising Star Award” for design innovation and outstanding performance. In 1997, in addition to Roxy’s children’s series Tiny Wahine, a snow line was added, including coats and accessories. In 1999, there was a large Roxy Room with a series of jewelry, bags, backpacks, travel accessories, skating equipment, bedding, lamps and posters. By the end of the 90s, Roxy had become a brand for girls everywhere, enjoying the charm of the mass market without losing its core audience.

The new millennium brings an exciting and eclectic evolution for Roxy. The full range of skis was launched in 2003 and is manufactured in cooperation with industry innovators Mervin Manufacturing. The Roxy Girl series Luna Bay are seven young adult novels released in 2003. In the spring of 2005, the store launched a new baby series. The upcoming perfume collection. Roxy Ski, a series of skis and boots produced in collaboration with Ross signol’s Dynastar brand, will be launched soon.

With the expansion of Roxy’s snow product line, its sponsorship is also expanding. Roxy Chicken Jam is an all-women professional snowboarding event that debuted in Innsbruck, Austria and Park City, Utah in 2004. Roxy’s professional snow team is getting bigger and bigger, with world-class Torah Bright, Alexis Waite and Amber Stackhouse joining in.

Roxy has long received media attention. After receiving the editing benefits of mainstream publications such as Lucky, Teen Vogue, and Instyle, in addition to most American and international surfing and snow publications, Roxy can enter prime time in time, which is a problem. “Surf Girls” is a collaboration between Roxy and MTV Networks. It debuted on MTV in 2003. It was hosted by Roxy team manager Danielle Beck and Roxy team rider Heidi Drazich starred. The series is very popular and helps to further promote Roxy’s role in women’s surfing and sports. The series also brought two new team drivers to Roxy, Clavalviet and Amy Vogelgesan.

The presence of a strong retailer is the key to a strong brand, and Roxy retailers have always been a great opportunity to showcase the Roxy lifestyle. The first independent Roxy store opened in Hawaii in 1997, and the other opened in South Coast Plaza in Southern California in 2000. Roxy’s retail chain now has stores around the world, offering girls around the world the taste of Roxy’s surfing lifestyle.

Roxy is now a global lifestyle brand, offering products suitable for all aspects of active girls’ lives. From handbags to Henry, from diving suits to tide watches, a key element of our products is the unparalleled Roxy spirit. “Bold, confident, naturally beautiful, interesting and full of energy: Roxy”.

Thank you for checking out Roxy Coupons during your lookout for Roxy coupon and promo codes and other money-saving offers.Save Money at Roxy. Find the latest Roxy promo codes, coupons & deals for 2022, Order online at Roxy with for fastest delivery Australia wide. Apply our Roxy Discount Code to get free shipping on your deal.

Roxy Money Saving Tips
Read these simple tips we have prepared for you to get the most discounts when you shop in Roxy:Before shopping in Roxy, browse to the clearance sale page of Roxy, you can get up to 50% discount on the sale page. You can find a variety of discount products and other premium brands from the Roxy clearance page.

Roxy believes that high quality and high value should go hand in hand, so Roxy provides a promise of price matching. This means that if you buy a lower price chanp elsewhere after the purchase, they will match the lower price.

How do I add a Roxy discount code?

After shopping at Roxy? select the Roxy shopping cart icon in the upper right corner of the page to view your Roxy order. Select the Promotion Code button and a box will appear - paste the Roxy discount code here and hit Apply to continue. Your Roxy discount will be applied. Enjoy your savings!

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Even without the Roxy discount code,Even without a Roxy coupon code, there are tons of ongoing Roxy discounts and sales to take your pleasure to the next level. Grab great savings at Roxy coupons with the lowest prices.

How long are Roxy Australia coupons valid for?/br>The currently available Roxy Australia promo codes will end this month. However, some Roxy Australia deals do not have a clear end date, so Roxy promo codes may remain in effect until Roxy Australia runs out of promotional items in stock.